New Technology Raises the Bar for Digital Signage


Luminator has installed 450 LED displays that provide arrival prediction at bus stops for the Chicago Transit Authority and are currently installing 170 for WMATA.

From clearer and brighter screens that adapt upon light exposure to multi-functional devices that reduce cost and effort, innovative operational ideas for the transit industry have emerged.

As technology advances, it becomes easier for consumers to access the next big thing. And as transit agencies strive to keep up with the trends, digital signage manufacturers continue to integrate them into its oferings. he quality in which information, both onboard and on the ground, is distributed is advancing to meet the expectations of a 21st century-savvy ridership. From clearer and brighter screens that adapt upon light exposure to multi-functional devices that reduce cost and efort, innovative operational ideas for the transit industry have emerged from the luxury of newer technology.

Quality Improvement In Display

With rapidly advancing technology available at consumers’ fingertips, it’s no surprise higher quality screens are in great demand this year. Manufacturers are reporting requests for higher resolution, full-color displays, especially in the LED and LCD markets. Screens and displays backlit with LEDs are more commonly used for exteriors, such as on the outside of vehicles or at outdoor transit spaces. And LCDs, which can be designed speciically for bus or rail application, are better for interior environments not subjected to harsh weather conditions. Whether it’s a map of the next stop, advertisements or alerts, LCD signs on board or within stations can deliver rich information to passengers. New technology features complex graphic representation and audio features. Its contrast and brightness capabilities are a major beneit to agencies as well.